New Launch – Our own TypeShape website!

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The easiest, most effective website package around – that’s what the team here have been working really hard at for some time now! With an enormous amount of effort (thanks team for the late night hauls), I think we’ve created something very special:

The best website packages for Australian businesses

So why was building the new TypeShape site so much work?
It’s because we didn’t just build one great website, but seven!

There’s the main website, and if you scroll down you can see tried and tested website designs that show our clients exactly what their website can look and feel like before they even start working with us. We’ve called it WebSite PRO.

Self manageable website’s built to run on iiNet and Westnet hosting

WebSite PRO designs let our clients choose their own proven website design, add-on the website features they need, work to their website budget, we’ve put our clients in total control from the get-go.

Feel free to check out or WebSite PRO approach, we hope you find a website design you love!

Websites For Tradies

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Having a website these days is extremely important, not only for corporate businesses but also for trades and repair businesses. Statistically 95% of Australian businesses and 72% of homes use the Internet to find products and services, and that doesn’t include iPhone’s, iPad’s etc!

1. A Huge Website Benefit

Here’s maybe one of the most unmentioned (yet biggest) reasons tradespeople need a website – People are getting ever more cautious about letting strangers into their homes and businesses. A website is the best way you can build instant confidence with a potential customer.

The flip side of this is that if you don’t have a website, chances are your competitors who do will win the job purely based on a customer feeling more comfortable with them.

2. A Cost Effective Marketing Tool

Whether you’re a sole-trader out on your own, or a larger group looking to land more substantial projects, your website can be a huge asset. We actually work with a lot of trades businesses and WebSite PRO has been a perfect fit, simple professional designs that really showcase your expertise and photographs of your past work.

Yup this is enough to win new customer you may not had even heard from before!

3. What To Include In Your Website

And while the main content on your website should explain in simple terms ‘who you are’ and ‘what you do’, keeping focus is the key. Present clear messages that instantly make potential customers feel like they’ve found the right tradie for their job, and you’ll soon be receiving new bookings and phone calls.

Here’s a few trades and repair business that WebSite PRO is perfect for:

Alarm systems | Antenna repairs / installation | Automatic doors and gates | Asbestos removal | Bath and basin resurfacing | Bathroom services | Bricklayers | Builders | Building cleaning | Building designers | Cabinet makers | Carpenters | Carpet cleaners | Carpet installers | Ceiling repairs | Cleaning services | Concreters | Decking | Dishwasher repairs | Ducted heating | Electricians | Extensions and renovations | Fencing | Floor repairs | Floor sanding / polishing | Fly wire screens and doors | Fridge repairs | Garage doors repairs / new | Gardeners | Glass repairs | Graffiti removal | Gutter cleaning, repairs and replacements | Handyman services | High pressure cleaning | Home cleaning | Home maintenance | Hot water systems | House re-stumping | Insulation contractors | Kitchen services | Landscapers | Laundry services | Locks and locksmiths | Metal roofing contractors | Mirror installations | Painters and decorators | Plasterers | Plumbers and gasfitters | Property maintenance | Rendering | Roof repairs | Roof tilers | Rubbish removers | Shower repairs and screens | Smoke detectors | Spa bath repairs | Steam cleaning | Temporary fencing | Tile cleaning | Tilers | Tree felling | TV antennas | Vinyl flooring | Water tanks | Wall tilers | Window cleaning | Window repairs

Lemonstand Marketplace

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A big congratulations to the team over at Lemonstand for the launch of their brand new Lemonstand Marketplace which was released to the public this week.

Essentially operating as an ‘app store’ for the Lemonstand e-commerce platform, it allows developers to buy and sell modules and themes, skins or templates. The ability to extend your store has really opened up and I expect we will see a lot of niche modules that solve some specific problems popping up on there very soon.

With such a fantastic software already, we are truly excited about the direction of this Marketplace and how the software will evolve with input from a world of fantastic developers working on exciting themes and modules.

We will be endeavouring to contribute to this community in the future and look forward to taking part!

I suggest you head on over and take a look if you haven’t seen it yet!

http://lemonstandapp.com/marketplace/

Website Launch – Cuzco Constructions

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We have recently completed the new website for Sydney based Cuzco Constructions. Based on a custom WordPress install, the site is clean, quick and shows off the stunning work they do on a daily basis. Take a look at the website here »

Australian Lemonstand Developers

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Choosing an ecommerce platform for your new online store can be a pretty tricky process. There is so much to consider and literally thousands of different paths that you can go down. With such a wide range of variables to consider, including the licensing cost, features and gateway support, it can be a long and arduous task to find the sweet spot that let’s you run the type of site you want to run but have the flexibility to expand down the track.

Over the past few years here at TypeShape, we have tried and tested a multitude of different brands of ecommerce software, some better than others. But recently, we have decided to dedicate some focus on a relatively new player on the block called Lemonstand.

Developed by a Canadian team, Lemonstand is a flexible, yet robust system that is built from the ground up to provide developers like us with lots of power to add and extend the product. A low licensing cost paired with exceptional support from the developers make Lemonstand an excellent online store platform to work with.

If you are considering a move into ecommerce, then by all means get in touch with us to discuss the suitability of Lemonstand for your project.

Movember Madness!

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This year,  the team at TypeShape are getting involved with the month of Movember, growing some sweet moustaches for a good cause, to assist the Prostate Cancer Foundation of Australia & BeyondBlue, the national depression initiative.

If you feel like supporting our team, as well as these worthwhile endeavours, please head over to our Movember page and donate!

https://www.movember.com/au/donate/your-details/team_id/141234

Website Launch : ValueDecisions

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We’ve just completed a new website for ValueDecisions, a government procurement advice company headed by Grant Pollard based in Brisbane. We designed, built and launched this one within a week to meet a deadline for a conference that the company was presenting at and got a lovely result that Grant was very happy with.

www.valuedecisions.com.au

Website Launch : Paediatric ENT Services

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This month we had the pleasure to work with Dr Harvey Coates and his staff from Pediatric ENT Services to plan, design and build a brand new web presence for their Perth based clinic.

We worked closely with the team to develop a website that is both professional and approachable. We’d like to thank both Harvey & Jennie for being wonderful clients and helping us to deliver a great result.

http://www.paediatricentservices.com.au

Save $500 On Website Packages with iiNet

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If you’ve ever thought about taking your business online, now’s the time to jump! Our friends over at iiNet are chipping in $500 towards the cost of any of our business website packages when you sign up to one of their great value hosting plans.

This is a pretty sweet deal and means that our most popular business website, the Business Plus is now under one thousand dollars. Start your business off on the right foot online, and talk to us today about how we can help to create a professional website your customers will love, and save $500 in the process!

Head on over to our Website Packages page to see the details.

The Benefits of Getting Online

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It’s a pretty well known fact that the internet is the biggest market place in the world & the best marketing tool available for most businesses. Try to think of one successful business without a website? Perhaps an even better test is to try & think of how many people you know that don’t use the internet to find goods & services, chances are not too many!

The internet works, it doesn’t matter if your clients are around the corner or in another country.

TypeShape’s clients range from sole tradespeople to multinational corporations that employ thousands of people. Naturally the solution changes to best fit, but the core benefits remain the same! The beauty of the internet is that it can help every business grow, building new clients & new revenue.

Bang for your Buck

TypeShapes websites often cost less than an advertisement in a local newspaper. A newspaper is lucky to last a week & be read more than once, a website lasts a life time! Add your website address on you business card & you have effectively given a client your businesses best bits.

Build your business name & brand

The web is open 24 / 7. When your sleeping, out at dinner or even busy with a customer and can’t answer your phone, you can be sure your website is working hard marketing your business, selling your products & services. How many potential customers would look for your goods & services when they get home from work, when you’ve hopefully knocked off for the day?

Minimise your support time

Even if you have a successful business & you are not looking for new clients, imagine the time you could save by answering your most commonly asked question on your website, over & over again!

Keep in contact with your clients

Chances are you already have a great customer base, but it’s not common practice to call them up & remind them your still around when you need business. A simple email newsletter can keep you in contact & inform your clients about your industry & business happenings. Just to think, you’re reading one of these newsletters right now.

Understand your clients

TypeShape can set your website up to provide easy to understand reports. See what your website visitors are looking at most, how much time they spend on a page, even what they type into their search engine to find you! No other medium can provide this invaluable feedback.

Your website grows with you

TypeShape understands that sometimes you need to start small and grow your website as your business grows. With TypeShape you don’t pay for anything you don’t need, our solutions are completely scalable.

Your website is dynamic & green

TypeShapes only provides websites that you can update yourself & it’s amazingly easy to use, some clients say it’s easier than Microsoft word! We also provide great training with all of our websites to ensure you’re in control. Changing a newspaper advertisement is impossible! You can also host your brochures on your website or send email newsletters, saving costs & resources.

Your competition is already online

Yes you bet that if you don’t have a professional website that best presents your business, potential clients are contacting your competitors that do!

We hope you’ve learnt a little from this newsletter? If you have any suggestions or comments we’d love to hear them, please feel free to drop us a line!

If you want to get your website underway & start taking advantage of the internet, we’d love to hear from you then too.